Jacquard
Patterned fabric whose design is woven into its structure, commonly using a Jacquard loom or mechanism.
What does Jacquard mean?
Jacquard refers to a way of controlling individual warp threads during weaving so intricate patterns can be built into the cloth. In clothing shops, 'jacquard' often describes the resulting patterned fabric. The design is part of the weave rather than simply printed on the surface; its texture and reverse side can help reveal how it was made.
What it looks like in real life
You find a jacket with a subtle floral pattern that becomes clearer as the light moves. Up close, colored yarns and weave changes form the motif. Worn over a plain shirt and trousers, the jacket adds texture without requiring another print elsewhere in the outfit.
What people often get wrong
Jacquard is not a fiber such as cotton or silk, and it is not one fixed motif. Different fibers and weave structures can be made on Jacquard equipment. A printed copy of a woven-looking pattern may resemble it from far away but is made differently.
How to use the idea
Look at the label for fiber content and care, then examine both sides of the textile. Decide whether its pattern works with the clothes you already use. If you buy it, judge fit and durability as carefully as the decorative weave.